Bays Brewery is a family-run brewery that has been creating exceptional, multi-award-winning beers in the stunning coastal resort of Torbay for 17 years and counting.

It began life in 2007 when brothers Mark and Peter Salmon joined forces with their brother-in-law Will Freeland to realise their dream of creating quality beer inspired by their hometown of Torbay

The brewery prides itself on its awesome team who all share the same passion to produce ‘Devon’s Beer of Choice’ whilst providing an outstanding customer service from its site in Paignton, Devon.

  • Will Freeland - Head Brewer/Director

    Will has an excellent reputation in the industry for producing award-winning ale having gained vast experience working Head Brewer of Skinners Brewery based in Cornwall for more than 10 years. His unwavering passion for producing quality beer is evident in the unique ales and beers he has brewed for Bays since its formation, all inspired by his local stomping ground of Torbay.

  • Mark Salmon - Director

    Mark has more than 15 years experience as the Managing Director of SSG, a well-established training and consultancy company based in Plymouth. Mark’s main aim is to ensure that the brewery’s ambitious and ever-evolving plans are bought to fruition.
    Visit the SSG Site here

  • Peter Salmon - Sales & Marketing Director

    Peter previously worked as an advertising executive in London and prior to this achieved a Masters Degree in Marketing and Management at Loughborough University. Peter works on all aspects of the marketing mix, plus he heads Bay’s brilliant sales team ensuring the smooth delivery of its beer across the South West and beyond.

  • Jo Pottinger - Office Manager

    Jo brings a vast amount of experience to the company after working for the UK’s second largest brewer for 10 years. Jo leads the admin team as well as providing support with logistics and deliveries.

  • Colin Pottinger - Brewer

    Colin joined us in June 2016 as a delivery driver. Since January 2019 he has become an integral part of the brewing team. Colin also has an important role to play in the running and setting up of Bays events.

  • Aaron Beecham – Events

    Aaron has a varied role – he assists with telesales liaising with clients on a regular basis ensuring they are happy! He also supports the admin team, the events team and manages the online shop.

  • Sam Wicks - Admin

    Sam's main responsibility is liaising with customers to ensure that they are receiving the highest levels of customer service. She also looks after the accounts side of the business.

  • Ashley Blagdon - Delivery Driver

    Ash joined the team in February 2020 and has fast become a key member of the delivery team. You are always guaranteed a smile when Ash delivers!

  • Simon Whitehead-Coyle - Brewer

    Simon’s role at the brewery is to help the head brewer in all areas of production and also to assist with deliveries. Conveniently, Simon’s main hobby is home brewing of beer and wine!

  • Scott Turner - Delivery Driver

    Scott joined us in July 2013 and is now a key member of our delivery team. He also manages the distribution of point of sale material as well as ensuring all customers receive the highest levels of customer service.

  • Sean Beeson - Sales Advisor

    Sean ’s main responsibility is to work with and support our customers to ensure that they are receiving the highest levels of customer service.

  • Toby Green – Brewer / Delivery Driver

    Toby joined the brewery in February 2022 and splits his time between delivering as well as assisting the production team in the brew house.

  • Caroline Salmon – Marketing Manager

    Caroline joined the brewery in 2023 and looks after all aspects of the marketing mix, ensuring our beers look as good as they taste!

  • Richard Dumbelton – Brewery Support

    Rich joined the brewery in 2022 and loves fishing as much as Bays beer. He's tasked with ensuring our team have everything they need to brew great beer all year.

  • Jamie Passmore - Brewery Support

    The newest recruit to our Bays Team, Jamie joins us having worked on our pop-up bar at numerous events in the past.