The team at Bays are proud to announce that our 2023 ‘Charity Brews’ have raised a grand total of £3,370 for three deserving Devon charities.
Our family-run brewery kicked off the charity brew collection when we joined forces with Paignton Zoo earlier in the Spring to mark its 100th anniversary with a special-edition ale.
Available in bottles, cask and beer boxes ‘Wild 100’ proved a hit among beer drinkers looking to quench their thirst in the name of a great cause, raising £1,600 for animal conservation.
The limited-edition beer was one of a long line-up of ‘animal’ ales made in partnership with the visitor attraction, with the charity tipples resulting in £27,000 for endangered species to date.
Bays Brewery then teamed up with Torbay Coast & Countryside Trust (TCCT) in the Summer to launch a special-edition charity brew paying homage to Berry Head – a National Nature Reserve.
The aptly-named golden ale ‘Beery Head’ provided a true taste of the British coast having been made using hops sourced sustainably from UK shores, raising a total of £1,350 for TCCT.
The charity tipple sold out in record time, with beer lovers quick to snap up the local beer inspired by the stunning coastal headland with its abundance of rare wildlife.
Completing the 2023 charity line-up was our festive favourite ‘Jingle Ale’ which went on sale in time for Christmas – spreading some much-needed cheer for another Devon charity.
The ho-ho-hoppy bitter raised much-needed funds for Torbay Holiday Helpers Network who provide free memory-making holidays to families who have seriously ill children or are recently bereaved.
Director of Bays Brewery, Peter Salmon, said: "A huge thank you to everyone who helped us achieve such an amazing amount by raising a toast with our charity beers, and we can’t wait to support even more worthy Devon causes in 2024.”
Bays Brewery will be saying ‘cheers’ once again in 2024 with four brand new charity brews, all of which will see 5% of proceeds for every pint and bottle sold donated to a Devon charity.