Charity Brew Inspired By Local Landmark

Charity Brew Inspired By Local Landmark

Bays Brewery has teamed up with its friends at Torbay Coast & Countryside Trust (TCCT) to pay homage to Torbay’s most designated heritage site with its charity brew called ‘Beery Head’.

Available in bottles, cask and beer boxes, this gorgeous golden ale is made using a blend of modern British-grown Olicana® hops, with 5% of all proceeds going to the conservation charity. 

The special-edition ale is inspired by the stunning coastal headland of Berry Head – a National Nature Reserve that’s home to an abundance of rare wildlife as well as being steeped in history.

Forming the Southern boundary of Tor Bay, its lighthouse and Napoleonic Fort is surrounded by water on three sides, making it a haven for 200 varieties of birds and the endangered greater horseshow bat.

Providing a true taste of the British coast with hops sourced sustainably from UK shores, Beery Head is one of four new ales being served up by the big-hearted team at Bays Brewery in 2023.

As well as Torbay Coast & Countryside Trust, the Paignton-based brewery is supporting a number of other top Devon charities this year through its limited-edition ‘charity brews’ concept.

Director of Bays Brewery, Peter Salmon, said: “Being a local, family-run brewery, we’re always looking at how we can give something back to our community and Beery Head is a great way to say ‘cheers’ to a local landmark we love.

“We’re thrilled to be working with Torbay Coast & Countryside Trust – a local conservation charity that looks after some of the beautiful spaces we are fortunate enough to call ‘home’, with Beery Head available for sale on our online shop, as well as pubs, restaurants and shops across Devon.”

Beer lovers can quench their thirst at a Beery Head tasting event that will be held at Occombe Farm Deli shop this Summer, with the charity brew also on shop shelves from July until the end of October.

Richard Stones, Trust Principal Director for Torbay Coast & Countryside Trust, said: “We’re absolutely thrilled to be selected by Bays Brewery as recipients of this brilliant local initiative. We get to have a beer named after one of the most amazing places we manage, whilst raising funds towards its care at the same time.

"We’ll be stocking it in our own Occombe Farm Deli shop and cafes as soon as it launches in July. Be sure to stop by and pick up a bottle or two and enjoy a delicious beer whilst contributing towards this nationally important Nature Reserve.

“We’re an independent conservation charity. We rely on many forms of funding, grants and legacies to support our care of Torbay’s most beautiful green spaces. Places that we all love to walk, picnic and play on, but that are also home to many rare and precious species and wildlife habitats too. So drink up!”

It follows hot on the heels of Wild 100, a special-edition charity ale launched in partnership with Paignton Zoo to mark its centenary year, raising much-needed funds for wildlife conservation.  

Completing the charity line-up will be Bays’ festive favourite, Jingle Ale, with 5% of proceeds from the Christmas-time tipple supporting family-focused charity Torbay Holiday Helpers Network.

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